As a Creative Associate and Production Partner for Levi's Skateboarding's debut collection, I contributed to the creation of the "Strong Made Stronger" campaign. While skateboarders have been wearing Levi’s for years, this marked the first time a dedicated Skateboarding Collection was introduced. Shot on the storied streets of Oakland, the campaign offered an authentic glimpse into the reality of street skating, while showcasing the superior construction, durability, and comfort of the collection
Client - Levi's
Agency - Peet Kegler
Production Company - Connect The Dots Inc.
Skateboarders - Pat Moran, Marius Syvanen, Lem West, Al Partenen
Director - Colin Kennedy
Director of Photography - Marc Ritzema
Editor - Chris Jones
Shot on location in Oakland, CA : Fall 2015